Dunkin’ Donuts’ “Summer of Coffee” campaign encouraged everyone to make the most of summer by staying energized with America’s favorite coffee. Summer days may be long but the season is short, so tackle that summer bucket list with a refreshing iced coffee in hand. Dunkin’s summer line up of flavors included ice cream inspired butter pecan, campfire classic s’mores and sweetly delightful coconut crème pie. These three flavors were available in Dunkin’s full assortment of hot, iced and frozen coffees and espresso beverages.
Sponsored the “Pitch to Pilot” program in partnership with New Form and TBS Digital at the eighth annual VidCon, the world’s largest video convention where brands and influencers gather to network and learn about the content space. Creators had the opportunity to pitch ideas for a series that would include a Dunkin’ product integration. Dunkin’ along with New Form and TBS Digital evaluated the top ten of two hundred entries to become a pilot produced by New Form.
Collaborated to design a Creator’s Lounge that fostered a fun interactive environment with a photo booth, live stage and rest and relax areas. Dunkin’ kept guests fueled with complimentary iced coffee, cold brew coffee and Frozen Dunkin’ Coffee available in the three summer flavors. Dunkin’ also surprised and delighted attendees throughout the entire convention by randomly giving away gift cards and colorful koozies. Approximately 10 thousand people visited the Creator’s Lounge to fuel up during the “Summer of Coffee.”
"'VidCon is one of the biggest gatherings for creators in the content space,' said Kathleen Grace, CEO of New Form, 'and is the perfect venue to identify, connect and engage with the upcoming generation of storytellers.'" (Adweek)
Photos: Dunkin' Donuts, RF|Binder