PUMA’s most iconic silhouette, the Suede, is worn by many including Jadeveon Clowney, Houston Texans outside linebacker. Since its birth in 1968, the Suede quickly carved its place in history including the Olympics in ’68, basketball courts in the 70s and hip-hop breakdancing streets in the 80s. Today, the Suede remains a classic style.
Partnered with Champs Sports to launch two fresh versions of the Suede with a Clowney in-store appearance where he shared his passion for sport and style with fans. The Suede Ice Mix featuring iced marble outsoles and the Suede Mid Emboss featuring a high-top silhouette with embossed upper materials.
Champs Sports amplified the meet-and-greet by creating content with Clowney distributed on its digital channels. In addition to an #AskClowney social giveaway, Champs Sports captured a series of Instagram videos of Clowney’s picks on classic styles, foods and moments and a long-form video interview for its blog.