Pink Dolphin designers, Cena Barhagi and Neima Khalia, drew inspiration from the deep sea for the first PUMA x PINK DOLPHIN capsule. The contrast of colors found in the ocean’s ecosystem—hues of blue, pink and aqua—radiate throughout the collection that includes jerseys, tees, shorts and premium iterations of the iconic PUMA Suede.
Partnered with Footaction, this capsule’s lead retailer, to host a pinnacle launch event at the rooftop of Los Angeles’ The Hollywood Roosevelt hotel. Influencers, media and VIP were invited for a first look of products and a celebration with PUMA and Pink Dolphin.
Leveraged entertainment assets Lil Yachty and Rotimi in the campaign’s creative artwork to further drive anticipation, consumer connectivity and authentic storytelling.
Coverage from notable media outlets including Highsnobiety, Hypebeast, Freshness Mag, Hypetrak, Sneaker News generated over 25 million organic impressions. A well-synchronized combination of social media, press outreach and custom in-store merchandising delivered strong sell-through across all channels including lead retailer Footaction.
"Footaction, celebrated the highly anticipated release of the Puma and Pink Dolphin collection, during a private launch party at the Hollywood Roosevelt Hotel, celebrating something special with Pink Dolphin designers, Cena Barhaghi and Neima Khaila." (Stupid Dope)