Usain Bolt perfectly embodies PUMA’s “Forever Faster” mantra. Since joining PUMA for the 2008 Beijing Olympics, Bolt has had an unequalled career on the track as an eight-time Olympic and eleven-time world champion. Built for the world’s fastest man and everyday runners the IGNITE Dual performance shoe blends the best of both worlds: flexible and supportive as well as lightweight and powerful.
Partnered with Eastbay for PUMA’s first-ever cover placement on its catalog. Eastbay’s catalog is a status symbol among high school and club athletes. It says you’re at the top of your game by looking for the best of the best pro-grade gear and casual styles. Usain Bolt sported PUMA’s newest performance and lifestyle looks. He arrived in 2.8 million homes mid-July during prime back-to-school season and the Rio 2016 Summer Olympics.
Coordinated Bolt’s photo shoot for Eastbay at University of Southern California’s Cromwell Track and Field. Eastbay also captured content including video interviews, b-roll footage and voice clips to leverage on digital channels including social media, blog, paid media and eCommerce.
“‘Go into a race with confidence and know you’re going to do it, because if you don’t look at it that way, you’re already defeated.’” (Eastbay)